Sunday, November 19, 2017
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Scott Andrew James - 1:30 PM

Crafting Your Lunch Line Pitch From Scratch

Synopsis:

Did you just lose an opportunity to tell someone about your book?  But, you didn't know what to say, or you said too much and their eyes glassed over?

Listen to Scott being interviewed by Tony Gambone as they talk about why this session is important for Authors.

Detail Course Info:

The classic idea of an elevator pitch isn't realistic. Do strangers ask you questions in elevators? No. But there is another kind of situation we find ourselves in all the time-- standing in line at a conference, networking meeting, or other event. When someone asks "What are you working on?" you have an opportunity. Are you ready? Do you know what to say?

The lunch line pitch is about finding a unique way to describe what you’re working on in 5 seconds that gets strangers interested and asking questions. In this workshop, Scott will take a deep dive into what the Lunch Line Pitch is, talk through examples from clients, and lead a mini-workshop to help all in attendance build a first draft of their own Lunch Line Pitch.

Bio: Scott Andrew James teaches authors how to find readers in unexpected ways. He has help positions like Brand Manager for Greenleaf Book Group and Head Purpose-Finder at Avasta Press, and he has been cited in Entrepreneur.com as one of "27 Masters of Marketing and PR Every Entrepreneur Can Learn From." He co-developed the award-winning Underground Book Club at Attack! Marketing and frequently speaks at events like O'Reilly Tools of Change Author (R)evolution, Writer.ly PubCamp, and Greenleaf Author Summit.

Handouts: No

Room: Capital View Terrace